J&L Wines’ roots in Paso Robles date back to 1981.  Our evolution and growth is intimately linked with the emergence of the wines from the central coast. Under the ownership and guidance of Lorraine Alban since 1997, our mission has been to select wineries representing the best of their region. The heart of our distribution business is to market these wines with care and integrity. Throughout our history we have been synonymous with service – a trait we promise never to change.

Peter Michel joined J&L Wines as Vice President in 2013 adding sales and industry management experience to the team. Currently employing eleven regional sales people (& growing), J&L Wines is proud of its excellent reputation for professionalism and knowledge, plus prompt, dependable, and personal service. Deliveries originate from our company owned, temperature-controlled warehouse, to all areas at least weekly, and in most areas twice weekly via our own refrigerated trucks.

The company endeavors to work closely with suppliers to develop sales programs that produce results in all channels of trade. This has helped many of the J&L Wines’ brands become very well established in both the region and the State. Our knowledgeable sales personnel focus on making appropriate placements and providing the service to build brands, not merely to satisfy quotas.


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